Landing pages and Micro Sites -
It's about Search Engine Optimization...
Video is pushing traditional words and images to the side in many websites. Landing pages and microsites are no different. When they have video, they work better.
Landing pages are specifically designed to score high on search engines by focusing on a single search term to attract visitors interested in that topic. They can also work by utilizing the popularity of your clients.
Dean Group Media used this technique to build a landing page for its trade show presentation and video production services and featuring its client, Cooper Power Systems. We also show off our talent on other landing pages, such as our landing page featuring work done for the Wisconsin Academy of Family Physicians.
Landing pages are great tools for increasing the draw of your website through search engine optimization. And, they hold viewers longer when they have video.
Not every site needs a micro site. But they can be extraordinarily useful whenever you have a topic that needs its own special focus and is not quite ready to break out into its own website.
Remember, the key to success with microsites and landing pages is good search engine optimization and viewer-retaining content. Visitors will find your page if it has good SEO and good content - especially video - will hold onto them.
Dennis Dean is an Emmy-winning producer, communications consultant and Managing Partner for Dean Group Media. Email him at firstname.lastname@example.org