Advertising, Marketing and Promotion
This is what it's all about!
Commercials - While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. The challenge will be to create specialized content targeted to an ever -shrinking niche audience.
Viral Video – Videos go “viral” when they become extremely popular, with lots of people wanting to watch the video. To go viral, a video has to be incredibly entertaining, shocking or meaningful. Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful.
Email Video - Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit as specific conversion activity such as requesting a demo, more info etc.
Infomercials – Nothing new here. If you’re doing an infomercial, do it well and use search engine optimization to drive visitors to it. They work as well online as on television. Infomercials are extremely effective at selling certain consumer products, usually those they can demonstrate during the infomercial.
Content Marketing – Watch this grow. Most web content remains focused on selling something. With content marketing, you market information; specifically – solutions. By focusing on solving your customers’ problems first, then associating your brand with the solutions, you market more effectively. We recently created a “How it Works” video for Xact Wire EDM. The video, which can be seen on their website and on YouTube, was completed this fall and is already drawing new business for Xact. The video focuses on how the process of wire EDM works, not on Xact’s proficiency with the process.
